Many YouTubers, from large channels to smaller ones, are reporting significantly lower viewing figures, which inspired me to write this. It’s an attempt to encourage creators to persevere – and, honestly, a motivation for me as well.
It's a familiar pang, isn't it?
You've just poured hours into planning, filming, editing, and uploading your
latest YouTube video. You hit publish, full of hope, only to watch the view
counter tick slowly – or sometimes, not at all. Maybe your recent uploads are
underperforming compared to previous ones, or perhaps you're just starting and
finding it hard to gain traction. The doubt creeps in, whispering: "Is it
even worth it?" "Should I just stop?"
We've all been there. It's
human to want validation, to see our efforts rewarded. The YouTube algorithm
can feel like a fickle friend, boosting some content and seemingly ignoring
others. It's easy to get caught up in the comparison game, looking at channels
with millions of subscribers and feeling utterly insignificant.
But before you consider
throwing in the towel, let's hit pause and recalibrate. Let's rewind to the
very beginning.
Why
Did You Start?
For many of us, especially
those sharing our hobbies, passions, and unique interests, the answer isn't
"to get rich," "to become famous," or even "to make a
living."
It's about passion. It's about sharing.
- You wanted
to document your woodworking projects.
- You loved
talking about your favourite video games.
- You had a
unique travel experience to share.
- You were
excited to show off your latest knitting pattern.
- You wanted
to share your knowledge of historical trivia.
- You simply
enjoyed the creative process of making videos.
If your primary motivation
isn't monetisation or mass appeal, why are you letting view counts dictate your
joy and dedication?
Your
YouTube Channel: A Digital Scrapbook, A Creative Outlet
Think about the sheer pleasure
you get from your hobby itself. That feeling doesn't diminish because only ten
people watched your tutorial on how to build a birdhouse, or because your
review of a niche board game didn't hit thousands of views. The process itself
– the planning, the learning, the doing – is often the greatest reward.
Your YouTube channel, in this
light, becomes so much more than a quest for virality. It's your digital
scrapbook, a personal archive of your passions. It's a creative outlet where
you can experiment, learn new skills (both related to your hobby and to video
production), and express yourself without the pressure of external metrics.
Redefining
Success Beyond the Numbers
When you're driven by passion,
success takes on a different meaning.
- Success
is the joy of creation itself. The
satisfaction of bringing an idea to life.
- Success
is that single comment from someone who says your
video helped them, inspired them, or simply made their day.
- Success
is the growth you experience – becoming a better
storyteller, a more skilled editor, a more confident presenter.
- Success
is building a small, dedicated community
around your specific interest, no matter how niche.
- Success
is having a growing library of content
that reflects your journey and can be a source of personal pride for years
to come.
Imagine the future you, looking
back at all the videos you've created. Would you regret making them because
they didn't get enough views, or would you cherish the memories, the skills,
and the connection they represent?
So,
What To Do When Views Are Low?
Keep creating. Keep
sharing.
- Re-connect
with your "why." Remind yourself of the
original passion that sparked your channel.
- Focus
on the process, not just the outcome.
Enjoy the journey of making videos.
- Engage
with the community you do
have. Even if it's just a handful of
loyal viewers, they are real people who appreciate your content. Respond
to comments, build relationships.
- Experiment
and learn. Use this time to refine your
craft, try new editing techniques, or explore different angles of your
hobby.
- Don't
compare. Your journey is unique. Focus
on your own growth and satisfaction.
Your journey on YouTube,
especially as a hobbyist, is a marathon of passion, not a sprint for numbers.
Don't let the algorithm or the fleeting nature of view counts steal the genuine
joy you get from sharing what you love.
Keep uploading, keep inspiring,
and keep enjoying the incredible process of bringing your passions to life.
Your passion is your greatest view count.
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