In this video, I explain my ongoing frustration with the customer service from Wave Supps (Wave Global).
I ordered a Wave Trailblazer 3.0 kayak on Friday, 12th June, with an advertised delivery timeframe of 3–5 business days. As of 4th July, my order still hasn't been shipped, and I've received no clear explanation for the delay or any indication of when it will be dispatched.
WaveSupps uses Shopify as its e-commerce platform. Shopify includes built-in inventory management features, allowing merchants to monitor stock levels for individual products. When inventory tracking is enabled and configured correctly, a product will automatically be marked as out of stock once its inventory reaches zero.
If the "Continue selling when out of stock" option is disabled, customers will see the product as Sold Out and will not be able to place an order. If this option is enabled, customers can continue purchasing the product even when inventory has reached zero or gone into negative numbers, effectively allowing backorders.
Based on this, if WaveSupps accepted orders for an unavailable product, it may indicate that they chose to allow sales despite having no stock available for immediate dispatch. Without access to their internal inventory settings or processes, however, it is not possible to determine with certainty whether this was an intentional decision, a configuration choice, or an inventory management error.
Unfortunately, I'm not the only one experiencing this. Many other customers are also still waiting for their orders and have been left without meaningful updates. It feels as though Wave is simply ignoring its customers instead of providing the communication and transparency people deserve.
This video shares my experience, highlights the issues I've encountered, and discusses why clear customer service and honest communication matter. If you've had a similar experience with Wave Supps or Wave Global, I'd love to hear your story in the comments.
"What we tolerate in customer service today becomes the standard tomorrow."
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